Google Ads API

Our business model and API use case.

Tribble Software Private Limited is a product-led software company that operates multiple digital brands under shared engineering and growth infrastructure. We use the Google Ads API inside an internal platform for owned Google Ads accounts and OAuth-authorized client accounts.

Who uses it

Tribble team members use the software for our own brands and for Google Ads accounts we are explicitly authorized to manage.

What the platform is

The platform is an internal, web-based multi-product ads management tool. It is not sold publicly and is used for reporting, campaign operations, and automation across Tribble-managed accounts.

How actions are controlled

Accounts are accessed through a manager-account structure and role-based permissions. Reporting is automated, while significant campaign changes remain scoped to managed accounts and human review.

Brands and accounts covered by the platform

Brand
Category
Website
Primary ad goal
Beyond Time
B2C productivity app
beyondtime.ai
App installs and trial activations
Young India Housing
Real estate
youngindiahousing.com
Property sales and ROAS optimization
Waitroom
SaaS / waitlist tool
waitroom.io
Sign-ups and developer awareness

Core API capabilities

• Read campaign, ad group, keyword, search term, and conversion performance data.
• Generate internal dashboards and client-facing summaries for active accounts.
• Recommend budget shifts, bid adjustments, and campaign hygiene actions.
• Support limited campaign updates only for accounts managed by Tribble or with explicit client authorization.

Internal workflows

Reporting dashboard

Pulls spend, impressions, clicks, CTR, CPC, conversions, and related campaign metrics into an internal database for dashboards, drill-down views, and quota-efficient reporting.

Campaign management

Supports campaign, ad group, ad, keyword, and budget updates for managed accounts, including search, app, Performance Max, and other supported campaign types.

Automation engine

Runs scheduled jobs for budget pacing, anomaly detection, bid recommendations, and business-specific automation tied to active managed campaigns.

Usage guardrails

We only access Google Ads accounts that we own or are contracted to manage.
We use the API for campaign management, reporting, and optimization workflows tied to real ad spend.
We do not resell Google Ads data, create a public data marketplace, or provide unrestricted third-party access.
Human review remains part of budget, bidding, and campaign-change workflows.

Data handling and compliance

Campaign metrics are cached in our internal data store for reporting and retained only as needed for operational analysis. OAuth credentials are encrypted at rest and restricted to the platform service account.

We do not retrieve or store Google end-user personal data. API write actions are logged for auditability, and the API is used solely for managing owned or explicitly authorized accounts.

Developer contact

Company: Tribble Software Private Limited

Website: tribble.in

Contact: gopi@tribble.in

Location: Hyderabad, Telangana, India